We were asked to write a few sales emails and an AI was asked to do the same. They looked good but after the panic subsided we realised the phrases used the type of words we see all the time, one stop solution and just a few clicks for example. They basically failed to differentiate the customer (show a USP) from all customers. It lacked the emotion humans are famous for and which makes us buy. AI is coming and quickly but at the moment we are ahead. Read more AI and Email Chat GPT-4o is offering more but humans can win the emotional battle for a little longer!

We frequently hear about the cost of acquiring a new customer versus retaining customers or keeping an existing one. It depends on many factors and is different for many industries. We see 5-7 times quoted quite regularly. What if it was only 2-3 times the cost? Isn’t that enough to up your customer retention game?

There are plenty of industry specific papers and articles about the customer experience, and customer retention. We are offering some general insights on areas that any business could consider looking at to improve their customer retention statistics. Read more here

Email respects your prospect’s time. Most experts agree an email is the best initial approach to a potential customer. If they’re not interested in what you have to say, they can move on. If they are interested, they can connect by their contact method of choice.

However, a lot of people struggle to get the email message right. We have 9 tips we follow when doing emails: http://www.salestraininginperth.com.au/email-prospecting/

Close more Sales in 2019

Close more Sales by attending the half day workshop ‘Sales Client Personality Profiler’. With more research being done online you have to make your face-to-face time count for more. See workshop details.

Sales success in 2019? Are you planning to make the 2018- 2019 financial year a bigger Sales year than last year? Read on here for more information on how to do that.